We decided on our audience being 15 -24 year olds, mostly because we associate ourselves and are closer to this age in particular so it will be easier to produce something that will be appealing for this decided audience.
This is because of the genre of the film and content that’s within the film itself, the suspense and fantasy type of feel to it from the ghosts, an audience younger than 15 may think of it as something real, as though ghosts do genuinely exist. We believe that the audience will be all genders but it may appeal more to the males who typically like ghost and thriller movies more, stereotypically anyway. This is meant for an audience who’s not so much as a serious film goer but watches it for just entertainment and for those who enjoy movies like paranormal activity for example, just films that would keep the audience on edge.
Overall, any age above 15 is our age range.
Looking into it more and researching into the BBFC, a company that classifies movies into age categories, we decided on our film now being more of a 12 rating as 15 contains things such as;
- Strong violence
- Frequent strong language
- Portrayals of sexual activity
- Strong verbal references to sex
- Nudity
- Short scenes of sexual violence or reference to such
- Discrimination through language or behaviour
- Drug taking
Due to our opening not having any of the following, we decided to change it to a 12 which is what most horror/thriller films would pass as. But if this was to be the full movie instead then it would have been a 15 as we thought ahead of what could happen in the entirety of the movie which holds some of the things that's stated in the list above for a 15 film.
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